Usulan Strategi Pengembangan UMKM Keripik Cabe Melur Menggunakan Metode Business Model Canvas

Erwin Armanda, Anwardi Anwardi, Ismu Kusumanto, Melfa Yola, Harpito Harpito

Abstract


UMKM Keripik Cabe Melur is a business ope

rating in the snack food sector located in Dumai City. UMKM Keripik Cabe Melur continues to develop in terms of equipment which now uses machines but in running its business it experiences problems with sales not reaching targets. This research aims to analyze the business model description and propose alternative strategies for developing UMKM Keripik Cabe Melur. This research uses the Business Model Canvas method and SWOT Analysis method which will provide strategy proposals starting with carrying out BMC analysis, IFE matrix, IFE Matrix, IE matrix, SWOT matrix analysis and eventually proposed a feasible BMC. Alternative strategies proposed are identifying most potential customer segments (need to reach online resellers), value propositions (increasing purchasing media on social media and e-commerce and being able to increase production according to demand), channels (marketing and promotion via social media, gift shops and e-commerce such as Tik Tok shop, Shopee, Lazada, Instagram and Facebook with special prices), key activities (Sales and promotions via social media and e-commerce with attractive posters), Key resources (requires a smartphone to support sales and promotions on social media and e-commerce), Key partners (cooperating with goods delivery services) and cost structure (incurring promotion and internet service costs).

Keywords - Business Model Canvas Method, Development Strategy, Keripik Cabe, UMKM, SWOT Method.


Full Text:

PDF

References


S. Ernawati, “Strategi Pengembangan Umkm Tenun Untuk Meningkatkan,” Unhum Jemb, pp. 190–197, 2021.

S. Sulistiyani, A. Pratama, and S. Setiyanto, “Analisis Strategi Pemasaran Dalam Upaya Peningkatan Daya Saing Umkm,” J. Pemasar. Kompetitif, 2020, [Online]. Available: https://api.semanticscholar.org/CorpusID:214366235

R. Hidayah, E. S. Farid, and H. W. Adda, “Penerapan Bisnis Model Kanvas Dalam Upaya Pengembangan Usaha Sweet Banana,” vol. 8, pp. 10–19, 2023.

R. K. Hanifa and N. Sofa, “Strategi Pengembangan Usaha Melalui Pendekatan Business Model Canvas ( Studi Pada Usaha Rumahan Achiella Cake ),” vol. 01, no. 1, 2020.

I. W. Sakti, B. Praptono, and B. H. Sagita, “Perancangan Usulan Model Bisnis Pada Stco.Theway Dengan Menggunakan Pendekatan Metode Business Model Canvas dan Analisis SWOT,” e-Proceeding Eng., vol. 8, no. 4, pp. 4041–4053, 2021.

N. Wijayanti and H. H. Hidayat, “Business Model Canvas (BMC) sebagai Strategi Penguatan Kompetensi UMKM Makanan Ringan di Kabupaten Kebumen, Jawa Tengah,” J. Agroindustri Halal, vol. 6, no. 2, pp. 114–121, 2020, doi: 10.30997/jah.v6i2.2631.

C. Aliwinoto, M. Hediyani, and M. Malinda, “Analisis Business Model Canvas Usaha Mikro Kecil Menengah Toko Jif Bandung, Indonesia,” Semin. Nas. Pariwisata dan Kewirausahaan, vol. 1, pp. 173–182, 2022, doi: 10.36441/snpk.vol1.2022.35.

R. Shobaah and H. Irianto, “‘ Akselerasi Hasil Penelitian dan Optimalisasi Tata Ruang Agraria untuk Mewujudkan Pertanian Berkelanjutan ’ Penerapan Business Model Canvas sebagai Strategi Pengembangan Bisnis bagi UMKM Gula Aren Temon di Kabupaten Pacitan,” vol. 7, no. 1, pp. 1369–1376, 2023.

D. Natallia, L. W. Susanti, H. Herisen, and M. Malind, “Business Model Canvas Bagi Umkm Moii Foods,” Semin. Nas. Pariwisata dan Kewirausahaan, vol. 1, pp. 154–160, 2022, doi: 10.36441/snpk.vol1.2022.33.

M. Indrawati, “Analisis Swot Usaha Rumah Tangga Kajian Dari Sisi Marketing Mix,” 2022.

A. Hambali and S. Andarini, “Formulasi Strategi Pengembangan Bisnis Menggunakan Pendekatan Business Model Canvas (Bmc) Dan Swot Analysis Dalam Upaya Meningkatkan Daya Saing Pada Piring Seng Coffee & Co Tunjungan Surabaya,” J. Appl. Bus. Adm., vol. 5, no. 2, pp. 131–142, 2021, doi: 10.30871/jaba.v5i2.2969.

D. S. T. Manalu, Y. A. Tiofani, and A. G. Sari, “Penerapan Business Model Canvas (Bmc) Untuk Peningkatan Nilai Ekonomi Produk (Studi Kasus:Dewaponik Yogyakarta),” Publ. Penelit. Terap. dan Kebijak., vol. 5, no. 2, 2022, doi: 10.46774/pptk.v5i2.493.

I. Ardiansah and R. Septiari, “Penerapan Business Model Canvas Dan Analisis Swot Untuk Rencana Pengembangan Umkm Batik Lintang,” vol. 7, no. 1, pp. 160–170, 2023.

Tengku Firli Musfar, Dian Pratiwi, Meilisa, Rio Fandy Sitepu, and Endang Ropika T, “Business Development Design Using the Business Model Canvas (BMC) Approach and Swot Analysis for One Alumni Coffee Pekan Baru,” J. Multidisiplin Madani, vol. 2, no. 12, pp. 4377–4386, 2022, doi: 10.55927/mudima.v2i12.2078.

R. Indarsyah, A. Rahman, S. D. Putrianti, and N. I. Taufik, “Model Strategi Pemasaran Kue Kering Lebaran Di UMKM Ranayya Kitchen Menggunakan Business Model Canvas (BMC) Dan Analisis Swot,” Manag. Stud. Entrep. J., vol. 4, no. 6, pp. 7471–7487, 2023.

M. Tenri Nahla, “Analisis Deskriptif Strategi Diversifikasi Produk Pada Akun Media Sosial @Indomusikgram,” Kartala, vol. 3, no. 1, pp. 1–13, 2024, doi: 10.36080/kvs.v3i1.126.

A. L. Yulietta, A. A. G. Sianturi, and M. P. Kurniawan, “Strategi Pengembangan UMKM Home Industry Melalui Pendekatan Analisis SWOT Di Kelurahan Nginden Jangkungan,” J. Community Serv., vol. 1, no. 3, pp. 176–186, 2023.




DOI: http://dx.doi.org/10.36722/sst.v10i1.2924

Refbacks

  • There are currently no refbacks.


LP2M (Lembaga Penelitian dan Pengembangan Masyarakat)

Universitas AL-AZHAR INDONESIA, Lt.2 Ruang 207

Kompleks Masjid Agung Al Azhar

Jl. Sisingamangaraja, Kebayoran Baru

Jakarta Selatan 12110

Visitor

 This work is licensed under CC BY 4.0