Kepemimpinan Ideal Versi Komunitas Forum Online

Irwansyah Irwansyah


Leader and leadership states between ideological and cultural discourses. These discourses are not only occurred in the real world but also in the virtual world particularly in an online community forum. By using East and West leadership concepts and netnog­ raphy method in text discourses, this study finds that there is netizen level categorization in giving comments and opinions in the forum. Transactional leadership is prefered by Kaskuser netizen than transformational leadership. Leader who makes a change, work ori­ ented, and has the East accent, is ideal figure of online commuity forum. Although, expecta­ tion and need of forum online community member which are devided into Kozinets netizen level, are not depicted according to level of observed online community forum.


leadership, netnography, forum, online, netizen

Full Text:



Agbaje, A. (1997). Part systems and civil society. In P. Beckett, & C. Young, Dilemmas of Democracy in Nigeria. New York: University of Rochester Press.

Alkahtani, A. H., Abu-Jarad, I., Sulaiman, M., & Nikbin, D. (2011). The Impact of Personality and Leadership Style on Leading Change Capability of Malaysian Mangaers. Australian Journal of Business and Management, 70-98.

Axworthy, T. S. (1992). Democracy and Develop- ment: Luxury or Necessity. In Kenneth E. Bau- zon, Development and Democratization in the Third World. New York: Crane Russack.

Ayittey, G. (1992). Africa Betrayed. New York: St. Martin’s Press.

Bell, A. (2006). Great Leadership : What It Is And What It Takes In A Complex World. California: Davis-Black Publishing.

Berita Satu. (2013, October 10). Retrieved from tualitas/143572-lipi-tingkat-kepercayaan-pa- da-parpol-masih-rendah.html

Bowler Jr, G. M. (2010). Netnography: A Method Specifically Designed to Study Cultures and Commu- nities Online. The Qualitative Report, 1270.


  • There are currently no refbacks.