Komunikasi Intrapersonal dan Spiritualitas dalam Niat Berwirausaha Mahasiswa Digital

Gusmia Arianti; Yoedo Shambodo; Safira Hasna

doi:10.36722/jaiss.v6i3.4525

Komunikasi Intrapersonal dan Spiritualitas dalam Niat Berwirausaha Mahasiswa Digital

Gusmia Arianti⁽¹⁾, Yoedo Shambodo⁽²⁾, Safira Hasna⁽³⁾,

(1) Universitas Al Azhar Indonesia
(2) Universitas Al Azhar Indonesia
(3) Universitas Al Azhar Indonesia
(*) Corresponding Author

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi intrapersonal dan spiritualitas terhadap niat berwirausaha mahasiswa berbasis digital dengan menggunakan pendekatan Theory of Planned Behavior (TPB). Di tengah arus transformasi digital dan meningkatnya partisipasi mahasiswa dalam usaha mandiri, perlu pemahaman mendalam tentang faktor internal yang mendorong intensi berwirausaha. Penelitian ini menekankan pentingnya peran komunikasi transendental sebagai bentuk komunikasi vertikal antara individu dengan Tuhan dan nilai-nilai spiritual seperti kejujuran, kerja keras, dan doa, yang diyakini membentuk sikap positif dalam berwirausaha. Metode penelitian yang digunakan adalah kuantitatif-deskriptif eksplanatori dengan teknik survei terhadap 150 mahasiswa wirausaha aktif di lima perguruan tinggi di Jakarta. Instrumen penelitian mengukur tiga variabel utama TPB: sikap terhadap perilaku, norma subjektif, dan perceived behavioral control, serta dimensi spiritualitas sebagai penguatan sikap. Hasil analisis menunjukkan bahwa variabel spirituallitas dan sikap terhadap perilaku yang berpengaruh signifikan terhadap niat berwirausaha, sementara dua variabel lainnya tidak signifikan. Temuan ini diperkuat dengan analisis reflektif bahwa komunikasi transendental (seperti doa) menjadi sumber motivasi dan stabilitas psikologis mahasiswa dalam mengambil keputusan wirausaha. Penelitian ini memberikan kontribusi penting dalam memperluas model TPB dengan mengintegrasikan aspek keagamaan dan dakwah dalam proses pembentukan niat berwirausaha.

Kata kunci: Digital Entepreneurship; Komunikasi Intrapersonal; Niat Berwirausaha; Spiritualitas

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DOI: http://dx.doi.org/10.36722/jaiss.v6i3.4525