KOMODIFIKASI ADZAN MAGRIB RAMADAN KARTUN UPIN-IPIN DI MNC TV

Ganjar Wibowo, Bunnaya Saefuddin

Abstract


Through the media political economy approach, this study reveals how the commodification performed on impressions insertion  Adzan Maghrib  animation Upin Ipin in the month of Ramadan which took place in Station Media Nusantara Citra Televisi (MNCTV) Jakarta. The results showed that the commodification shows inset Adzan Maghrib Ramadan took place behind the ideology of the political economy of the media. Commodification of the Adzan Maghrib Ramadan Upin-Ipin animation study of content, workers and audiences. Outside Ramadan Adzan Maghrib a regular insertion program but during Ramadan maghrib call to prayer was turned into a privileged, by the media workers trafficked profit even doubled. This study uses a critical paradigm with a qualitative approach. In the process of commodification of the Adhan maghrib animation Upin-Ipin Ramadan  the practice of trade transactions and multiple profits involving elements, content of workers and the audience.


Keywords


Commodification; Political Economy of Media; Adzan Maghrib Cartoon Upin-Ipin.

Full Text:

PDF

References


Baran, S. J. (2010). Teori Komunikasi Massa: Dasar, Pergolakan dan Masa Depan . Jakarta: Salemba Humanika .

Baran, S. J. (2011). Pengantar Komunikasi Massa. Jakarta: Salemba Humanika.

Imran, H. A. (2012). MEDIA MASSA, KHALAYAK MEDIA, THE AUDIENCE THEORY, EFEK ISI MEDIA DAN FENOMENA DISKURSIF (Sebuah Tinjauan dengan Kasus pada Surat kabar Rakyat Merdeka) Hasyim Ali Imran. 16(1), 124–127.

Iyan Setiawan. (2013). STRUKTURASI DALAM PROGRAM “ INDONESIA MENCARI BAKAT MUSIM 3 .”

McQuail, D. (2011). Teori Komunikasi Massa Edisi 6. Jakarta: Salemba Humanika.

Muhammad Fahrudin Yusuf. (2016). Komodifikasi: Cermin Retak Agama Di Televisi: Perspektif Ekonomi Politik Media media massa. Volume 1No, 25–42.

Moeleyong. (2007). Metodologi Penelitian Kualitatif. Jakarta: PT. Remaja Rosdakarya.

Mosco, V. (2009). The Political Economy of Communication : Second Edition. London: Sage Publications.

Rulli Nasrullah. (2018). Khalayak Media Identitas; Ideologi dan Perilaku Pada Era Digital. Simbiosa Rekatama Media.

Sadono, Z. E. (2018). Komodifikasi, Spasialisasi dan strukturalisasi dalam media bari indonesia. National Conference of creative industry: sustainable tourism industri for economic development , Universitas Buda Mulia.

Subandi Ibrahim Idi, B. A. (2014). Komunikasi dan Komodifikasi : Mengkaji Media dan Budaya dalam Dinamika Globalisasi. Jakarta: Yayasan Pustaka Obor Indonesia.




DOI: http://dx.doi.org/10.36722/cl.v7i2.1851

Refbacks

  • There are currently no refbacks.