Analisis Pengaruh Perceived Ease of Use, Perceived Usefulness, dan Perceived Risk terhadap Keinginan Membeli Kembali melalui e-Trust dan s-Satisfaction (Studi Kasus Pengguna Gopay pada Transaksi UMKM)

Sayyid Ali Ashghar, Hanny Nurlatifah

Abstract


Abstrak - Tujuan penelitian ini adalah untuk mengetahui pengaruh Perceived Ease of Use, Perceived Usefulness, Perceived Risk melalui E Trust, E Saticfaction,terhadap Online Repurchase Intention pada pengguna Gopay yang bertransaksi di UMKM. Metode analisis data yang digunakan adalah analisis deskriptif, dan analisis jalur. Sampel dari penelitian ini adalah pengguna aplikasi Gojek pada layanan Gopay yang telah menggunakan untuk bertransaksi UMKM pada wilayah sekitar Universitas Al Azhar Indonesia dalam kurun waktu 1 bulan. Penelitian dilakukan dengan sekitar 150 Responden. Pengambilan sampel dalam penelitian ini adalah menggunakan teknik Non Probability Sampling dengan cara Purposive Sampling. Dari hasil penelitian menggunakan analisis jalur pada variabel-variabel tersebut. Hasil Sub struktur I adalah Perceived Ease of Use, Perceived Usefulness, dan Perceived Risk memiliki hubungan signifikan terhadap E Trust. Sub struktur II menunjukkan Perceived Ease of Use dan Perceived Usefulness memiliki hubungan signifikan terhadap E Satisfaction, Perceived Risk memiliki hubungan signifikan terhadap E Satisfaction. Sub Struktur III menunjukkan Perceived Ease of Use dan Perceived Usefulness memiliki hubungan signifikan pada Online Repurchase Intention, sementara Perceived Risk, e-Trust, dan e-satisfaction tidak memiliki hubungan signifikan pada Online Repurchase Intention.

Abstract - The purpose of this study was to determine the effect of Perceived Ease of Use, Perceived Usefulness, Perceived Risk through E Trust, E Saticfaction, on Online Repurchase Intention on Gopay users who transact at UMKM.. Data analysis methods used are descriptive analysis, and path analysis. The sample of this research is Go-Jek application users on Go-Pay services who have used MSME transactions in the area around Al Azhar University in Indonesia within 1 month. For this reason, this research requires around 150 Respondents. Sampling in this study is to use the Non Probability Sampling technique by Purposive Sampling. From the results of the study using path analysis on these variables. Sub-structure I shown that Perceived Ease of Use, Perceived Usefulness, and Perceived Risk has a significant relationship to E Trust. Sub-structure II shown that Perceived Ease of Use, Perceived Usefulness, and Perceived Risk has a significant relationship to E Satisfaction. Sub Structure III shown that Perceived Ease of Use and Perceived Usefulness has significant relationship to Online Repurchase Intention, while Perceived Risk, e-Trust, and e-Satisfaction has no significant relationship to Online Repurchase Intention.

Keywords - Perceived Ease of Use, Perceived Usefulness, Perceived Risk, E Trust, E Saticfaction, Online Repurchase Intention


Full Text:

PDF

References


Ali, Hasan., 2013. Marketing dan Kasus-Kasus Pilihan. Yogyakarta. CAPS (Center For Academic Publishing Service)

Arikunto, S. (2013). Prosedur Penelitian: Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.

Arslan, Geçti & Zengin., 2013. Examining Perceived Risk and Its Influenceon Attitudes: A Study on Private Label Consumers in Turkey. Asian Social Science,Vol. 9, No. 4.

Devina, S, 2016 . Pengaruh persepsi kegunaan, persepsi kemudahan, kecepatan, keamanan, dan kerahasiaan serta kesiapan teknologi informasi wajib pajak terhadap penggunaan e-filing bagi wajib pajak orang pribadi di Kota Tangerang Kecamatan Karawaci. Ultima Accounting, Vol. 8, No1

Ghozali, Imam. 2011. “Aplikasi Analisis Multivariate Dengan Program SPSS”. Semarang: Badan Penerbit Universitas Diponegoro.

Giovanis, A., Athanasopoulou, P. and Tsoukatos, E., 2014, “The Role of service fairness in the service quality – relationship quality – customer loyalty chain”, International Journal of Service Theory and Practice, Vol.25 No.6, pp.744-766.

Hawkins, D.I., dan Mothersbaugh, D.L., 2010. Consumer Behavior: Building Marketing Strategy.11th edition. McGraw-Hill, Irwin

Hoyer, Wayne D., MacInnis, Deborah J dan Pieters, Rik. (2013). Consumer Behaviour: Sixth Edition. Mason: Cengage Learning [online]

Jalilvand, M.R. & Samiei, N. (2012), The Effect of Electronic Word of MouthonBrand Image and Purchase Intention: An Empirical Study in the Automobile Industry in Iran, Marketing Intelligence & Planning.Vol.30 No.4, pp.460-476.

Jogiyanto, H., 2012, Manajemen Pemasaran Penerbit: BPFE Universitas GajahMada, Yogyakarta.

Kotler, Philip and Gary Armstrong., 2012. Prinsip-prinsip Pemasaran. Edisi13. Jilid 1. Jakarta: Erlangga.

Kotler, Philip., Keller, Kevin L., 2013. Manajemen Pemasaran, Jilid Kedua, Jakarta: Erlangga.

Lee, M. K., & Turban, E. (2001). A trust model for consumer internet shopping. International Journal of Electronic Commerce, 75-91

Martinez, P., Bosque, I.R. del., 2013. CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction. Int. J. Hosp. Manag.35, 89–99.

Masoud, E.Y., 2013. The Effect of Perceived Risk on Online Shopping in Jordan, European Journal of Business and Management, Vol. 5. No. 6.

Mowen, John C dan Minor, Micheal., 2012. Perilaku Konsumen dialih bahasakan oleh Dwi Kartika Yahya. Jakarta : Erlangga

Parastanti, GP., Srikandi, K., dan Kadarisman, H. 2014. Pengaruh Prior Online Purchase experience Terhadap Trust danOnline Repurchase Intention. Jurnal Administrasi Bisnis(JAB), 16 (1): 1-7.

Priyono, A., 2017. Analisis Pengaruh Trust dan Risk dalam Penerimaan Teknologi Dompet Elektronik Go-Pay. Siasat Bisnis, 21(1), 88–106. https://journal.uii.ac.id/JSB/article/view/7338/7003

Ranjbarian, Bahram. , 2012. An Analysis of Brand Image, Perceived Quality, Customer Satisfaction and Re-purchase Intention in Iranian Department Stores. International Journal of Business and Management Vol. 7, No. 6; March 2012

Schiffman, Leon G. dan Leslie Lazar Kanuk., 2010. Consumer Behavior Tenth Edition. Pearson Education.

Sugiyono. 2015. Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif dan R&D). Penerbit CV. Alfabeta: Bandung.

Supranto, J. 2011. Pengukuran Tingkat Kepuasan Pelanggan Untuk Menaikkan Pangsa Pasar,Cetakan keempat, Penerbit PT Rineka Cipta, Jakarta.

Suresh, A.M., dan Shashikala R., 2011. Identifying Factors of Consumer Perceived Risk towards Online Shoppingin India, IPEDR, Vol. 12.

Wang, Z., & Li, H., 2016. Factors Influencing Usage of Third Party Mobile Payment Services in China: An Empirical Study.

Zhang, Y., Fang, Y., Wei, K., Ramsey, E., McCole, P., & Chen, H., 2011. Repurchase intention in B2C e-commerce-A relationship quality perspective. Information & Management, 48(6), 192–200.

https://ekonomi.bisnis.com/read/20190416/9/912414/gojek-menjadi-aplikasi-nomor-1-bersama-mitra

https://databoks.katadata.co.id/datapublish/2019/08/23/inilah-daftar-dompet-digital-terbesar-di-indonesia

https://www.ukmindonesia.id/baca-artikel/62

https://www.kominfo.go.id/content/detail/20070/kementerian-kominfo-ajak-pelaku-umkm-kembangkan-ekonomi-masyarakat-melalui-e-commerce/0/sorotan_media

https://databoks.katadata.co.id/datapublish/2018/03/22/berapa-sumbangan-gojek-bagi-perekonomian-nasional

https://www.cnbcindonesia.com/tech/20190211103125-37-54742/terungkap-transaksi-gopay-di-2018-tembus-rp-87-t

Zeki Atıl BULUT, PhD. Determinants of Repurchase Intention in Online Shopping: A Turkish Consumer’s Perspective Dokuz Eylül UniversityIzmir Vocational School, Department of Marketing,Ugur Mumcu Cd. 135 Sk. No: 5Buca/İzmirTurkey, https://www.researchgate.net/publication/294889763

MUHAMMAD WILDAN. PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN, EFEKTIVITAS DAN RISIKO TERHADAP MINAT BERTRANSAKSI MENGGUNAKAN FINANCIAL TECHNOLOGY (Studi Pada Mahasiswa S1 FEBI UIN Walisongo Semarang Angkatan 2014-2018). http://eprints.walisongo.ac.id/9646/1/SKRIPSI%20FULL.pdf

AISYAH FITRIANI Pengaruh E-Trust dan E-Service Quality terhadap E-Loyalty dengan E Satisfaction sebagai Variabel Intervening (Studi pada Pengguna E-Commerce C2C Shopee) Universitas Islam NegeriAlauddin Makassar. http://repositori.uin-alauddin.ac.id/13218

Ristina Dian Astuti PENGARUH E-SERVICE QUALITY TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION (STUDI PADA ONLINE SHOP GASOO GALORE) (Pelayanan Terhadap Niat Pembelian Kembali) http://www.lib.ui.ac.id/naskahringkas/2015-09/SRistina%20Dian%20Astuti

Amadea Rahma Pambudi ANALISA PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP BEHAVIOR INTENTION PADA APLIKASI DIGITALPAYMENT OVO (Studi Kasus aplikasi digital Payment OVO) Universitas KritesnPetra Fakultas Ekonomi, http://publication.petra.ac.id/index.php/manajemen-pemasaran/article/view/8649

Helvinasari Nasution, Amrin Fauzi, Endang Sulistya Rini THE EFFECT OF ESERVICE QUALITY ON E- LOYALTY E-SATISFACTION ON STUDENTS OF OVO APPLICATION USERS AT THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITY OF NORTH SUMATRA, INDONESIA https://www.oapub.org/soc/index.php/EJMMS/article/view/603

Anggraeni Kartika Widyastuti Dominica A. PENGARUH KEMUDAHAN (PERCEIVES EASE OF USE) TERHADAP MINAT ULANG PENGUNAAN APLIKASI MOBILEBANKING JENIUS Universitas Bakrie http://repository.bakrie.ac.id/1286/

I MADE ARYA BASKARA, I PUTU GEDE SUKAADMADJA PENGARUH ONLINE TRUST DAN PERCEIVED ENJOYMENT TERHADAP ONLINE SHOOPING SATISFACTION DAN ONLINE REPURCHASE INTENTION, FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS UDAYANA BALI https://ocs.unud.ac.id/index.php/Manajemen/article/view/24434

Stevan Ady Susanto PENGARUH e-SATISFACTION & e-TRUST KONSUMEN HOTEL TERHADAP ONLINE REPURCHASE INTENTION di Traveloka, http://publication.petra.ac.id/index.php/manajemen-perhotelan/article/viewFile/6403/5822

Muhammad Aulia Ikram,Zulkarnain, Alvi Furwanti Alwie PENGARUH PERCEIVED EASE OF USE, PERCEIVED OF USEFULLNESS, e CUSTOMER SATISFACTION & eTRUST TERHADAP ONLINE REPURCHASE INTENTION (STUDI KASUS PADA PENGGUNA SITUS LAZADA DI PEKANBARU) https://jtmb.ejournal.unri.ac.id/index.php/JTMB/article/viewFile/7828/6764

Nuri Apriyani, Suharti ANALISIS PENGARUH PERSEPSI KEBERMANFAATAN, PERSEPSI KEMUDAHAN DAN KEPERCAYAAN TERHADAP MINAT BELIULANG PENG GUNA SMARTPHONE XIAOMI, http://jurnal.ustjogja.ac.id

Sarasmitha, Citra dan Zaki Baridwan. 2014. “Penggunaan Internet sebagai Media Sumber Literatur oleh mahasiswa Program Magister: Pendekatan Model TAM (Technology Acceptance Model) yang Dimodifikasi”. Jurnal. Malang: Universitas Brawijaya. http://eprints.ums.ac.id/43563/9/.pdf




DOI: http://dx.doi.org/10.36722/jaiss.v1i1.459

Refbacks

  • There are currently no refbacks.


LP2M (Lembaga Penelitian dan Pengembangan Masyarakat)

Universitas AL-AZHAR INDONESIA, Lt.2 Ruang 207

Kompleks Masjid Agung Al Azhar

Jl. Sisingamangaraja, Kebayoran Baru

Jakarta Selatan 12110